Once content has been approved and published, it becomes available for display in your galleries. You have several options for showcasing this content in different parts of your store:

This gallery is typically featured on the home page and is an excellent way to engage visitors as soon as they arrive. It encourages customers to explore your products by showing authentic user-generated content (UGC), which can inspire trust and curiosity. Customers are just one click away from being directed to the specific product page, making it a powerful tool for driving conversions.

Example: [Demo Store]

The product page gallery is designed to enhance the customer experience directly on your product pages. It showcases UGC where the specific product has been tagged by users. This creates a more dynamic and authentic shopping experience, as potential customers can see how real users are interacting with the product. Displaying this content alongside traditional product images offers a blend of professional and organic visuals, improving customer trust.

Example: [Demo Store]

With a custom gallery, you have the flexibility to curate UGC anywhere on your site, based on your unique needs. This could be a landing page for a marketing campaign, a collection page, or even a blog post featuring customer testimonials. Custom galleries give you full control over where and how to display UGC, allowing you to align it with specific goals or promotions.

Another powerful way to integrate UGC is by appending the media directly to your product images in Shopify. This allows the UGC to appear alongside your own product media, creating a seamless blend of brand-generated and user-generated content. It enriches the product presentation and offers more social proof to potential buyers, enhancing trust and increasing the likelihood of purchase.

For those on the Advanced Plan, an automated feature simplifies the process. The automation ensures that once content is approved, it is automatically appended to the relevant product’s media gallery without requiring any manual intervention. This streamlines the workflow and saves time, allowing you to consistently update your product pages with fresh, authentic content that engages your audience.